PR that packs a punch
Are you a wellness or fitness brand or expert, ready to level up and become a recognised industry leader?
"Empowering authentic wellness brands & experts to shine with impactful PR & publicity"
ABOUT ME
I’m Kathryn McAuley, a London based, highly experienced independent PR & Publicist with over 20 years of experience across fitness, health, wellbeing, skincare, lifestyle, and wellness brands. As the founder of Bienestar PR, I offer personalised, boutique PR services, working closely with brand founders and experts to help them shine in their fields and emerge as industry leaders.
​
The idea for Bienestar (Spanish for wellbeing) came about whilst I was on a yoga retreat in Ibiza. I realised that there are so many experts in the wellness and fitness industries whose passion, knowledge and experience deserves to be celebrated, seen and embraced.
​
My approach is hands-on and adaptable, working closely with clients spanning business owners, highly qualified wellness entrepreneurs, and authentic industry experts. I’m dedicated to delivering PR that emphasises my clients' dedication to self betterment and health optimisation, enables them to stand out, and that both engages and educates their audience.
​
From global influencers like Zumba Fitness to dynamic homegrown startups such as Lewis Paris Fitness, my extensive experience allows me to confidently meet my clients' diverse needs and create meaningful results.
​
My mission is to connect brands to their target community through positive media messaging and targeted opportunities, whether working with coaches, fitness experts, studios, or workout programs. I’m passionate about the wellness space, and my work is always driven by authenticity and a genuine connection to the industry. Running, yoga, latin dance and regular saunas are just a few of my regular non-negotiables.
​
Based in London, my experience is global. I’ve partnered with clients and agencies from Finland to Ibiza, Milan to Madrid, London to Miami. At Bienestar PR, I'm dedicated to helping brands and experts who are dedicated to the self betterment of their customers.
​
Are you ready to hit the ground running?
Strategy-first
Just like a personalised fitness plan, my PR services are tailored specifically for wellness experts and brands. I focus on understanding your unique strengths and goals to craft a communication strategy that resonates with your audience. By honing in on the right channels and crafting compelling narratives, I ensure that your brand message reaches its target, much like hitting those all important PBs, strengthening your market presence and enhancing your reputation.
Expert Spotlight
As a qualified wellness expert, you have the knowledge and passion to transform lives. It's time to let that expertise shine with strategic PR and publicity. By showcasing your unique skills and insights, I help you gain the recognition you deserve, akin to coaching an athlete to step into the spotlight. Together, we will elevate your profile, attract new opportunities, and solidify your status as a trusted leader in the wellness industry. Let your brilliance be known and inspire others on their wellness journey.
Powerful Partnerships
Building a successful brand is akin to training with the best coach and team. I leverage my extensive network to connect you with key partners and media outlets. Meaningful editorial helps amplify your message and position you as a leader in the wellness/fitness industry. By securing these opportunities, I help your brand flex its muscles and achieve greater visibility.
Goal Orientated
Every wellness brand has a unique journey, similar to an individual's fitness path. I create customised PR campaigns that reflect your brand's distinctive story and mission. From your press pack to bespoke media angles, each element is created with precision, much like a well-rounded fitness regimen. My aim is to make you a media go-to ensuring you stand out in a crowded market, just like a top athlete in their field.
Helping you achieve a PR PB
PACKAGES
Tailor made plans to help you achieve your goals. I don't operate on a 'one size fits all' policy as each expert and brand is unique. Below is a flavour of what your PR package may entail...
01
Retainer
Fitness is all about longevity and the same applies to PR. If you as an expert don't want to be a fad or a 'flash-in-the -pan', consistency is key. A retainer, whereby you sign up for a rolling contract, helps you become a Bienestar star, whereby you will become established as a sound media go-to, receiving ongoing PR support and lifelong strategies.
02
Project
Are you building up to an event or launch? Maybe you have a retreat to fill or a product launching in six months time? I will create a finite project strategy and timeline to meet your PR needs and help you fulfil your goals.
03
Launch Pad
Every workout requires a warm up. Do you have the stepping stones in place to elevate your brand? Before launching you to the media, I can work with you to polish your brand - helping with copywriting, defining your USP, key messaging, website and photography that promotes you in the best possible light.
CLIENTS FEATURED IN...
.jpg)
BIENESTAR PR CLIENTS
I work with a portfolio of clients spanning all pillars of wellness from studios and experts to products and global workout programmes.
Are you ready to join me?
Nicole Chapman, Power of Mum
“Kathryn understands the story behind my brand and really finds press placements that not only stay true to my values but that also tick press target bucket list goals. Since working with Kathryn I have had regular features in monthly magazines including a 6 page spread. I am grateful to be working with someone who truly cares about my brand especially as a small business."
Lewis Paris, PT
"Kathryn has been wonderful and very supportive from the start; she made a conscious effort to learn more about my business and what I wanted to achieve which gave her a better understanding of my brand and how to amplify my message to a mass audience. It’s been a great journey so far and I’m very grateful in her pursuit to getting me in well known publications. Thank you for your help so far Kathryn, you’ve been awesome!."
Lorraine Jenkins, Love Lagree
“Within the first week of hiring Kathryn she had secured me an interview within a top tier title. With Kathryn I know my brand is in safe hands.”
Ready to kick start your PR journey?
It all starts with a coffee...
​
​
Office - Soho Works Shoreditch
The Tea Building
56 Shoreditch High Street
London
E1 6JJ